TONY CHRISTIE: GOING HOME
with Creativesheffield

Sheffield development agency Creativesheffield saw a wonderful opportunity in the production of the Tony Christie album Made In Sheffield - a chance to market the city of Sheffield by sponsoring a film about the recording of the album.

Directed by Grammy award-winning filmmaker Don Letts, the documentary was screened to a packed house at the opening night of the 2008 Sheffield Doc/Fest before being broadcast on Channel 4.

Creativesheffield said: "The value of the media output has exceeded all of our expectations - multiplying the value of our initial invstment. The media exposure from this has catapulted Sheffield onto the map nationally and internationally."

Format: 1 x 30 min

Agency: Creativesheffield