Before Run-DMC and the Beastie Boys there was Big Audio Dynamite.
Originally released in 1985, This Is Big Audio Dynamite is a groundbreaking and highly influential album blending New York beats, Jamaican bass lines, cinematic samples and British rock 'n' roll guitar.
To promote its Legacy Edition reissue, Sony Music signed Brassneck TV to produce a viral campaign for the album which includes the singles E=MC2, Medicine Show and The Bottom Line.